Fashion / IncomingHummel's Football CollectionDanish sport brand launches World Cup collection in national colour waysShareLink copied ✔️March 29, 2010FashionIncomingText Dazed Digital The 2010 football World Cup is around the corner. Normally our warm-up would consist of securing time off from work, bulk buying crisps and sodas and eying up a new TV couch. But no, that’s not how it will be done this time around! Since we’re not good enough to be in an actual team, we will have to get our own team work going – and that’s where Danish sportswear brand Hummel comes into the picture. Its World Cup inspired Spring Summer range looks the part and allows for a subtle level of sport commitment. To look good whether you're sitting, walking, jogging or running, that’s the goal of Hummel’s tops and trainers. Using a white and blue colour combination to represent France, black red and yellow for Germany, bright green and yellow for Brazil, and white and red for Britain, Hummel allows everyone to stylishly declare their support. Established in 1923, the brand is famous for its old school zip top and low slim Stadil trainers, both of which you can get in your team’s colour way. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingNike celebrates the culture of U.S. soccerAs the world’s biggest soccer moment approaches, Nike’s new Express Collection celebrates U.S. Soccer while continuing its legacy of investing in the culture of the gameFashionFilm & TV7 sex worker-approved films about sex workOakley FashionYour favourite Oakley glasses just got a faceliftBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaLife & Culture‘We’ve been left to rot’: Inside Britain’s new Bedroom GenerationMusicThe 5 best tracks on Olivia Rodrigo’s new albumBeautyWtf is Bimbo Stoicism? Unpacking the internet’s wildest new beauty trendArt & PhotographyDressing for a ball: Dazed serves football couture for summerFashionIn pictures: Nike and Palace have redesigned England’s football kitEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy