Hummel's Football Collection
Published 17 months ago
Danish sport brand launches World Cup collection in national colour ways
- Text by Dazed Digital
The 2010 football World Cup is around the corner. Normally our warm-up would consist of securing time off from work, bulk buying crisps and sodas and eying up a new TV couch. But no, that’s not how it will be done this time around! Since we’re not good enough to be in an actual team, we will have to get our own team work going – and that’s where Danish sportswear brand Hummel comes into the picture. Its World Cup inspired Spring Summer range looks the part and allows for a subtle level of sport commitment. To look good whether you're sitting, walking, jogging or running, that’s the goal of Hummel’s tops and trainers. Using a white and blue colour combination to represent France, black red and yellow for Germany, bright green and yellow for Brazil, and white and red for Britain, Hummel allows everyone to stylishly declare their support. Established in 1923, the brand is famous for its old school zip top and low slim Stadil trainers, both of which you can get in your team’s colour way.
