Farah Hits 90
Published 19 months ago
The hip British label reaches its 90th year, celebrating in style at the Soho Sanctum Hotel, London
- Text by Dazed Digital
Launching in the 1920s, the Farah brand shot to cult status in the
1970s and 80s famed by the iconic Farah Slack. The label has since developed the heritage look and traditional designs it stood for then and is now worn by a new
generation of men who are drawn to the label's distinct
style.
To celebrate its 90 years in fashion, Farah threw its anniversary bash last night at the Soho Sanctum Hotel in London, seeing the likes of Olly Murs, Marner Brown, Ronnie Harrel, Jeymes Samuel, Tony Tagoe and The Schizodelic Sound DJs.
