Launching in the 1920s, the Farah brand shot to cult status in the 1970s and 80s famed by the iconic Farah Slack. The label has since developed the heritage look and traditional designs it stood for then and is now worn by a new generation of men who are drawn to the label's distinct style.

To celebrate its 90 years in fashion, Farah threw its anniversary bash last night at the Soho Sanctum Hotel in London, seeing the likes of Olly Murs, Marner Brown, Ronnie Harrel, Jeymes Samuel, Tony Tagoe and The Schizodelic Sound DJs.