Fashion / IncomingFarah Hits 90The hip British label reaches its 90th year, celebrating in style at the Soho Sanctum Hotel, LondonShareLink copied ✔️January 8, 2010FashionIncomingText Dazed Digital Farah Hits 90 Launching in the 1920s, the Farah brand shot to cult status in the 1970s and 80s famed by the iconic Farah Slack. The label has since developed the heritage look and traditional designs it stood for then and is now worn by a new generation of men who are drawn to the label's distinct style.To celebrate its 90 years in fashion, Farah threw its anniversary bash last night at the Soho Sanctum Hotel in London, seeing the likes of Olly Murs, Marner Brown, Ronnie Harrel, Jeymes Samuel, Tony Tagoe and The Schizodelic Sound DJs. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingGen Z’s new drug of choice? CaffeineFrom iced matcha lattes to wellness-coded energy drinks to flavoured pouches, caffeine products are everywhere right now – and sober-curious young people are behind the boom Life & CultureArt & PhotographyPissing Women: The story behind Sophy Rickett’s shocking photos PumaFashionSalehe Bembury’s Puma collection is a love letter to the football community Nike FashionTo The Moon Shoe and Back: How Nike's cult runner became an iconFilm & TV7 sex worker-approved films about sex workMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Art & PhotographyDressing for a ball: Dazed serves football couture for summerBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaLife & CultureLajee Celtic, the Palestinian football club born from resistanceEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy