What with Wood Wood's successful pop-up store in Vienna earlier in May, it comes as no surprise that they have settled down into a permanent location in Vienna's Zollergasse which opened last Friday. The Danish fashion label can add this location to their Berlin and Copenhagen stores where they successfully blend in pieces from their own collections with a mix of music, zines and limited edition products that they truly believe in. The Vienna store opening was also the perfect opportunity to launch their collaboration with Nike Sportswear where Wood Wood have created the Lunar Wood TZ shoe, that was inspired by Scandinavia's harsh winter weather. Wood Wood were keen on making a versatile running shoe that would be functional as well as subtly reflect their influences; "Basically they should keep your feet warm and dry. The Nordic environment was the initial inspiration for this project, and in the first drafts we were more specific about the scandinavian references. However we didn't want the shoe to be too gimmicky, and in the end the scandinavian aspect is probably more present in the process than in the final product." A full indepth look into the shoe can be found on Being Hunted and at the Vienna store there is also a photo exhibition dedicated to the Lunar TZ Shoe ('Scandinavian Nights'), photographed by Thomas Skou.

Wood Wood open at Zollergasse 29, 1030 Vienna