'The Smiley Company' home to one of the most recognisable images in the world, the 'smiley face' and UK knitwear designers SIBLING by Joe Bates, Sid Bryan and Cozette McCreery have formed a happy collaboration for S/S10. This limited edition six piece menswear collection will include a range of knitted styles including intarsia cotton sports vests covered in sequins, a devore sweatshirt, and a Swarovski crystal knitted jumper. All pieces are adorned with the famous yellow face with a textural twist to the iconic logo.

The collection will be showcased at London Fashion Week as part of an on-schedule presentation provided by SIBLING at the Fashion East’s menswear installation at Somerset house (23rd September) as well as selected pieces being shown in a short film by This Is Real Art;  showcasing the rest of SIBLING’S SS10 collection.

10% of all royalties will go to charity through the Smiley World Association, formed in 2005 to help people in need by setting up health and educational infrastructures in third world countries.