In conjunction with Fashion Revolution Week – running from April 22 to 28 – H&M yesterday announced its efforts towards better transparency across the company. In order for its consumers to be educated on both where their garments have come from and what they’re made of, all information about materials and the supply chains and factories will be available for online garments. 

“By being open and transparent about where our products are made, we hope to set the bar for our industry and encourage customers to make more sustainable choices,” says Isak Roth, head of sustainability at the brand. “We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency.”

In addition to all of its online garments, the majority of its homeware will also display the same level of transparency. In-store, for items available online you can view the information by using the H&M app and scanning the barcode. The move for such a major retailer is a big one, taking H&M to the top percentile for FRW’s 2019 Transparency Index at 61 per cent. Of course, for all those included in the report (and beyond), there is still much more to do.