Ever necessary, the idea of technology crossed with fashion such as the 'iPhone application' has always had designers scrambling for a piece since the D&G mobile. The Donna Karan iPhone application, having been designed in partnership with Atimi Software, was launched today to coincide with her A/W 09 collection delivery.

Since the inception of her company in 1985, Karan has always enjoyed a strong, personal connection with her consumer. The bond began in dressing rooms, where Karan helped women dress more confidently and the iPhone application is Karan’s natural progression in her desire to keep the dialogue going.

Regularly updated sections will include Donna's journal, where Karan shares her thoughts, giving insight of the woman beyond the runway to Donna Karan loyalists. Karan will also be giving tidbits such as her favourite book or exhibition, the people that inspire her with the pianist Eric Lewis being the first featured person (Lewis performed live at the Donna Karan A/W 09 show). Through the app, you can ask Karan questions about clothes or otherwise. In Proust-like style, Karan will also be speaking to people she admires with the launch subject being Iman.