@pumaFashionNewsFashion / NewsDon’t panic but Rihanna might be launching her own luxury labelSOS, please someone help meShareLink copied ✔️January 17, 2019January 17, 2019TextDominic Cadogan Stop what you’re doing immediately, our Lord and Saviour Rihanna has some important news – she’s said to be launching her own luxury label with LVMH. According to WWD, the conglomerate is in talks with RiRi about starting the brand under her own name – it would join the likes of Fenty Beauty and Savage x Fenty. The new label would be the first to be launched from scratch by LVMH since Christian Lacroix in 1987. LVMH is said to have already picked out employees from Louis Vuitton and Celine to join the new venture. With the upcoming AW19 womenswear shows in February, maybe RiRi will be making her debut then. Stay tuned. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREDemna drops his first Gucci campaign, plus more fashion news you missedBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignNasty with a Pucci outfit: Which historical baddie had the nastiest Pucci?Inside the addictive world of livestream fashion auctionsCamgirls and ‘neo-sluts’: Feral fashion on the global dancefloorBrigitte Bardot: Remembering the late icon’s everlasting styleA look back on 2025 in Dazed fashion editorialsMaison Kébé: The Senegalese brand taking African craft worldwideRevisiting the most-read fashion stories on Dazed in 2025