@pumaFashion / NewsFashion / NewsDon’t panic but Rihanna might be launching her own luxury labelSOS, please someone help meShareLink copied ✔️January 17, 2019January 17, 2019Text Dominic Cadogan Stop what you’re doing immediately, our Lord and Saviour Rihanna has some important news – she’s said to be launching her own luxury label with LVMH. According to WWD, the conglomerate is in talks with RiRi about starting the brand under her own name – it would join the likes of Fenty Beauty and Savage x Fenty. The new label would be the first to be launched from scratch by LVMH since Christian Lacroix in 1987. LVMH is said to have already picked out employees from Louis Vuitton and Celine to join the new venture. With the upcoming AW19 womenswear shows in February, maybe RiRi will be making her debut then. Stay tuned. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingKristina Rozhkova’s uncanny photos of young RussiansIn her latest project, Unbewitched, the photographer ‘conjures fairytale realities’ to help cope with political instability in the regionArt & PhotographyFilm & TV7 sex worker-approved films about sex workOnFashionHow On and Loewe are shaping the future of footwear Beauty10 of the hottest Instagram accounts fusing art, sex and eroticaLife & CultureHave you ever been friend-bombed?Maison Margiela FragrancesEventWhat went down at Maison Margiela’s ‘The Scentsorium Collection’ launchLife & CultureWhy have celebrities become obsessed with taste signalling? Armani Exchange FashionArmani Exchange joins Amnesia in Ibiza to kickstart summer party seasonArt & PhotographyInside KUTT, the cult lesbian 00s magazineEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy