@pumaFashionNewsDon’t panic but Rihanna might be launching her own luxury labelSOS, please someone help meShareLink copied ✔️January 17, 2019FashionNewsTextDominic Cadogan Stop what you’re doing immediately, our Lord and Saviour Rihanna has some important news – she’s said to be launching her own luxury label with LVMH. According to WWD, the conglomerate is in talks with RiRi about starting the brand under her own name – it would join the likes of Fenty Beauty and Savage x Fenty. The new label would be the first to be launched from scratch by LVMH since Christian Lacroix in 1987. LVMH is said to have already picked out employees from Louis Vuitton and Celine to join the new venture. With the upcoming AW19 womenswear shows in February, maybe RiRi will be making her debut then. Stay tuned. Expand your creative community and connect with 15,000 creatives from around the world.READ MORERevisiting Bjork’s massive fashion archive in the pages of DazedWelcome to Sophia Stel’s PalaceJake Zhang is forging fashion avatars for a post-physical worldThis New York designer wants you to rethink the value of hard workGo behind-the-scenes at Dev Hynes’ first Valentino campaignHow Jane Birkin became fashion’s most complicated iconLudovic de Saint Sernin answers the dA-Zed quiz Lily Allen was out for revenge at 16Arlington’s It-girl conventionJil Sander gets cosy with MonclerExploring the parallel lives of Vivienne Westwood and cult manga NANAHaider Ackermann throws it down with Willie Nelson for Canada GooseBrontez Purnell on the rise of Telfar Clemens