via AntonioliFashion / NewsFashion / NewsBalenciaga is being sued for copying Little Trees air freshenersOf courseShareLink copied ✔️October 21, 2018October 21, 2018Text Thom Waite After getting in trouble with a NYC souvenir company over some kitschy tote bags, now Balenciaga has found itself on the receiving end of another lawsuit, for a fresh (sorry) case of appropriation. According to TMZ, Car-Freshner Corporation – which owns the rights to Little Trees Air Fresheners – has accused the brand of ripping off its signature design, which is an air freshener in the shape of a, well, little tree. It’s pretty difficult to deny the copy: Balenciaga’s leather keyrings are pretty much identical to the Little Trees air fresheners (which are those ones you hang from your rear-view mirror), even down to the colours used. Car-Freshner Corporation’s reason for the dispute is slightly more unusual, though: it claims that unsuspecting customers might get the two brands mixed up. As if you might mistake their products – which retail in the US for $3 – for a $275 key ring... Anyway, that doesn’t change the fact that, according to the air freshener brand, Balenciaga never asked permission to begin selling the replicas at its NYC store last month. It’s actually quite possible that, if it had, the label would have been allowed to go ahead with the copycat design, as plenty of companies have licensed Little Trees’ little trees since the company got the trademark back in 1952, including Buffalo Wild Wings, Kia Motors, and Capital One. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.Trending10 of the hottest Instagram accounts fusing art, sex and eroticaManaging to (mostly) slip under the radar of Instagram’s notorious censorship rules, these are the flesh-baring accounts you need to followBeautyMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Oakley FashionYour favourite Oakley glasses just got a faceliftMusicHow do you solve a problem like Michael Jackson?Film & TV7 sex worker-approved films about sex workArt & PhotographyMystical portraits of Mexico City’s queer youthFashionIn pictures: Blood-curdling looks from London’s favourite Vampire BallBeautyNude awakening: Meet the young people embracing naturismBeautyThe sexiest flesh-baring Instagram accounts you need to followEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy