via AntonioliFashion / NewsFashion / NewsBalenciaga is being sued for copying Little Trees air freshenersOf courseShareLink copied ✔️October 21, 2018October 21, 2018TextThom Waite After getting in trouble with a NYC souvenir company over some kitschy tote bags, now Balenciaga has found itself on the receiving end of another lawsuit, for a fresh (sorry) case of appropriation. According to TMZ, Car-Freshner Corporation – which owns the rights to Little Trees Air Fresheners – has accused the brand of ripping off its signature design, which is an air freshener in the shape of a, well, little tree. It’s pretty difficult to deny the copy: Balenciaga’s leather keyrings are pretty much identical to the Little Trees air fresheners (which are those ones you hang from your rear-view mirror), even down to the colours used. Car-Freshner Corporation’s reason for the dispute is slightly more unusual, though: it claims that unsuspecting customers might get the two brands mixed up. As if you might mistake their products – which retail in the US for $3 – for a $275 key ring... Anyway, that doesn’t change the fact that, according to the air freshener brand, Balenciaga never asked permission to begin selling the replicas at its NYC store last month. It’s actually quite possible that, if it had, the label would have been allowed to go ahead with the copycat design, as plenty of companies have licensed Little Trees’ little trees since the company got the trademark back in 1952, including Buffalo Wild Wings, Kia Motors, and Capital One. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREDries Van Noten’s stylish school kids flouted the uniform rulesAcne Studios gets the royal treatment for AW26 GANNIGANNI is yearning for a dreamy summer – and so are we How Team Oakley won gold at Milano Cortina 2026 BurberryKate Moss, Little Simz, and more celebrate 170 years of BurberryIn pictures: David Luraschi captures model of the moment, Serkan Deniz FILAFrom track to concrete: Fila reimagines sportswear in the city for AW26Behind the scenes at Zomer and La Watchparty’s AW26 runwayLove machine: When robot HMND Alpha met model Angelina KendallSaint Laurent AW26 paid tribute to the iconic Le Smoking jacketDior AW26: Jonathan Anderson invites us to his (lily) pad Hodakova AW26 wants us to take a long, hard look in the mirrorEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy