via AntonioliFashion / NewsFashion / NewsBalenciaga is being sued for copying Little Trees air freshenersOf courseShareLink copied ✔️October 21, 2018October 21, 2018Text Thom Waite After getting in trouble with a NYC souvenir company over some kitschy tote bags, now Balenciaga has found itself on the receiving end of another lawsuit, for a fresh (sorry) case of appropriation. According to TMZ, Car-Freshner Corporation – which owns the rights to Little Trees Air Fresheners – has accused the brand of ripping off its signature design, which is an air freshener in the shape of a, well, little tree. It’s pretty difficult to deny the copy: Balenciaga’s leather keyrings are pretty much identical to the Little Trees air fresheners (which are those ones you hang from your rear-view mirror), even down to the colours used. Car-Freshner Corporation’s reason for the dispute is slightly more unusual, though: it claims that unsuspecting customers might get the two brands mixed up. As if you might mistake their products – which retail in the US for $3 – for a $275 key ring... Anyway, that doesn’t change the fact that, according to the air freshener brand, Balenciaga never asked permission to begin selling the replicas at its NYC store last month. It’s actually quite possible that, if it had, the label would have been allowed to go ahead with the copycat design, as plenty of companies have licensed Little Trees’ little trees since the company got the trademark back in 1952, including Buffalo Wild Wings, Kia Motors, and Capital One. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingKylie Minogue on her pop legacy and partying with Jonathan AndersonExclusive: We sit down with the Australian pop icon to chat personal style, Fever at 25, and her starring role in JW Anderson’s latest campaignFashionBeautyNude awakening: Meet the young people embracing naturismOakley FashionGoing ‘field mode’ with Roger ScottLife & Culture‘She was secretly the landlord’: Readers on their housemate horror storiesArt & PhotographyThe most loved photo stories of April 2026MusicN0rth4evr: Every track on North West’s new EP, rankedFashionMet Gala 2026: Dazed editors pick who they want to see on the red carpetLife & Culture‘Chat was my backbone’: People are now using AI for awkward conversationsBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy