What could be better than one incredibly talented designer joining your brand’s ranks? Ask anyone at Moncler and they’ll tell you: eight incredibly talented designers joining your brand’s ranks – especially when Craig Green, Simone Rocha, Pierpaolo Piccioli of Valentino, and Fragment’s Hiroshi Fujiwara are among them.

As part of new project ‘Genius’, the Italian outerwear specialist has assembled a group of (surprise!) design geniuses who will each create a capsule collection for the label. The latest in a series of labels turning their back on the established fashion schedule, the collections will be launched on a month-by-month basis to keep up with the ever-increasing demand for newness.

No stranger to the art of the collab, Moncler have previously worked alongside designers including Junya Watanabe and Thom Browne, while Craig Green already has a collaborative capsule collection under his belt (as worn by Skepta). Slightly more of a curveball is Rocha’s inclusion on the line-up: we’re excited to see how her feminine aesthetic translates into practical outerwear.

Kicking off Milan Fashion Week on February 20, Genius HQ – an apartment block with a single designer showcased in each flat – will throw open its doors to unveil all eight collections under one roof. You’ll have to wait a while to get your hands on the first, though: Pierpaolo Piccioli’s will launch in the summer.