Photography Adwoa AboahFashionNewsSee Marc Jacobs’ AW17 show through the lens of his modelsFashion’s favourite girls flipped their iPhone cameras onto the audience – here’s what they capturedShareLink copied ✔️March 10, 2017FashionNewsTextVanessa HsiehMarc Jacobs AW17 model photos18 Imagesview more + Marc Jacobs banned social media at his AW17 show at NYFW way back at the start of fashion month, only to close it with his models sat outside turning their phones on the guests. Coupled with the disorientating lack of music, what did it all mean? Well, now we’re finally getting a bit more insight into the designer’s immersive show – in photos just posted to the brand’s Instagram. In a series of new gallery posts, Jacobs is giving us an exclusive behind the scenes look at his show – from the point of view of his models. Turning the tables on the usually snap-happy fashion set, the models gave insiders and bloggers from Anna Wintour to Bryanboy, and celebrities including Lil’ Kim and Katy Perry, a taste of their own medicine – each armed with a new iPhone 7 Plus courtesy of Apple. The results are series of photos that feel refreshingly candid (actually candid, not the street style version). It gets meta too, as the models shoot the press taking pictures of them (taking pictures of them). Got it? From Slick Woods’ and Adwoa’s selfies to closeups of Lil’ Kim and Bryanboy, Jacobs has reflected the fashion industry back on itself. Take a look here at each model’s individual gallery for yourself. Marc Jacobs AW17Photography Grace ChengExpand your creative community and connect with 15,000 creatives from around the world.READ MOREVivienne Westwood’s final project rejuvenates her iconic tits t-shirtIt’s official: Maria Grazia Chiuri is taking over FendiVanmoofWhat went down at Dazed and VanMoof’s joyride around BerlinIn pictures: The wildest street style moments at London Fashion WeekJoshua Ewusie was the breakout star of London Fashion WeekRay Ban MetaIn pictures: Jefferson Hack launches new exhibition with exclusive eventTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamourA cult Chicago painter inspired Kiko Kostadinov’s latest showCrack is back at McQueen! Plus everything you missed at Paris Fashion WeekZimmermannKindred spirits and psychedelic florals: Zimmermann heads to 70s Sydney ‘We must find joy’: Pamela Anderson on her starring role at Valentino SS26Ottolinger SS26 is coming for your girlfriends