When it comes to casting, Marc Jacobs’ ads trump them all – perhaps with the exception of Calvin Klein. Last season saw him select Beth Ditto, Christina Ricci, Juliette Lewis and Sky Ferreria among others and this season, he’s done it again. 

Selecting a similarly impressive roster of mainstream and subcultural talents, he chose Marilyn Manson, Missy Elliott, Cara Delevingne, Courtney Love, Genesis P-Orridge and Kendall Jenner. It’s an ecclectic mix, but dressed in Jacobs’ theatrical AW16 collection and captured by David Sims’ masterful lens, it’s totally cohesive.

In this film, released today, Jacobs’ class of AW16 appear together in a flurry of feathers, leathers and 20s finger curls and dance as though their at some gothic warehouse rave. The designer himself makes an appearance, in an equally feathery number and pair of sky-high glam rock boots, smoking a cigarette while propped up against a motorbike. Marc, we <3 you.

Check the film out below, and stay tuned for coverage of Marc Jacobs’ SS17 show at New York Fashion Week next Thursday.