Luxury accessories brand MCM are teaming up with contemporary British designer Christopher Raeburn for the forthcoming London Collections: Men. Fusing the German label’s heritage with Raeburn’s sophisticated approach to technical sportswear, they’re set to debut a collaboration which will champion sustainability, whilst also creating a unisex capsule collection fit to serve as a modular uniform for “the modern-day global nomad”.
In the past the designer – who was voted 2015’s Breakthrough Designer of the Year by British GQ – has taken used military parachutes and Swedish field garments, reimagining them into ready-to-wear pieces. Here, the same approach is applied to a full capsule collection, with items inspired by MCM’s iconic Visetos canvas. MCM have also made recent efforts to embrace the sustainable, with both brands’ shared focus on travel, deconstruction, and functionality making them fitting partners.
The unveiling of the collection, set to happen on 11th of June, was conceived in partnership with design studio Universal Everything and, according to Raeburn, has been created to reflect “the experience of someone who travels and lives fluidly between cities and countries that really represents a new generation. A generation that is made to move.” Of the collaboration itself, Raeburn chimed: “I think MCM is an incredibly forward-thinking brand in taking this collaboration for their 40th anniversary. It makes a clear statement about sustainability and MCM’s intentions to continue their work with innovation.”
As the discourse surrounding fast fashion and our attitudes towards sustainability grows ever-louder, it’s reassuring to see luxury labels beginning to react positively to the issues currently facing the fashion industry.
Follow Calum Gordon on Twitter here @calumtrc
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