Photography Steven MeiselFashion / NewsIntroducing Miuccia Prada’s teenage muse, Yasmin WijnaldumPrada unveil their SS16 womenswear campaign starring the 17-year-old Dutch model alongside Natalia Vodianova and Sasha PivovarovaShareLink copied ✔️January 4, 2016FashionNewsText Ted Stansfield Prada SS16 Some say that in the modelling industry landing an advertising campaign is somewhat equivocal to winning an Oscar. If that’s true, then landing a Prada campaign is pretty much like winning Best Actress, and this season the accolade goes to 17-year-old Dutch model Yasmin Wijnaldum. Posting a sneak peek of the campaign on her Instagram, the model wrote, “Preview of the New Spring/Summer @Prada Campaign Can't believe this, so grateful!!” A new face on the modelling scene, this is Wijnaldum’s first major campaign and comes in the wake of a stellar show season during which she trod the catwalk boards for a slew of luxury brands including Prada, for whom she walked exclusively in Milan. In these images, shot by acclaimed photographer and Prada favourite Steven Meisel, Wijnaldum poses in the brand’s SS16 collection alongside modelling industry veterans, Natalia Vodianova and Sasha Pivovarova. As for the collection itself, it reflected the house’s good-taste-bad-taste or “ugly chic” aesthetic for which it’s known and celebrated for. With hints of 70s wallpaper and references to Tom Dixon furniture, Miuccia Prada served up patterned organzas, check-ridden tweeds, stripy patents and skirt suits, along with bauble Christmas decoration earrings and shoes adorned with similarly bauble-like silver orbs. See below for an image from Prada’s SS16 campaign starring Natalia Vodianova. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThese photos capture clandestine moments at iconic fashion showsTaken backstage at catwalks during the 1990s, a new exhibition uncovers the rare archive of Angelica Blechschmidt, former editor-in-chief of German VogueFashion NothingMusicNothing launches ‘Club Nothing’ nightlife series with a global fundPull&BearFashionSongs Worth Reading: Sophia Stel and PULL&BEAR find dark academia in ParisBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaEscentric MoleculesBeautyJoin Dazed and Escentric Molecules for a night of scent and self-expressionMusicWhy everyone hates the FIFA World Cup halftime showLife & CultureWhy the smartest person you know is watching Love IslandMusicSo you want to go to a festival solo?Life & CultureCan you actually live an analogue life in 2026?Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy