He revealed the big news with Kendall Jenner and Jourdan Dunn at the Billboard Music Awards
Big news for Balmain fans: you'll soon be able to pick up one of its embellished jackets down your high street. Olivier Rousteing took to the red carpet at the Billboard Music Awards to announce that the French fashion house was collaborating with H&M on a collaboration. With Kendall Jenner and Jourdan Dunn at his side modelling two new looks from the upcoming collection, all three called for fans to take part in the exciting reveal with #HMBalmaination.
"I want to talk to my generation: this is my main aim as a designer," Rousteing said. "H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it."
Both Jenner and Dunn teased the big news on Instagram, posting pictures of themselves backstage with Rousteing and snapping images of themselves taking the ride over to the awards show in Las Vegas.