MSGM AW15

Initial reaction:

Massimo Giorgetti knows a thing or two about colour combinations. His label MSGM isn’t for wallflowers. For this collection, Giorgetti shied away from print altogether and instead used colour and texture to draw patterns on the body. Explosions of colourful neoprene patches, spirograph macramé, highlighter-shaded fur cubbies and crazily patterned string lace replaced default digital print. It was also a clashing of genres, as high-necked ruffled seventies blouses were paired with sporty tracksuit bottoms. With stiffened necktie coats, cropped flared trousers and giant patchworked Mongolian furs, the collection had movement as you were sucked into a vortex of colour.

Projected patterns:

A video was projected on the walls around us before the show began. In an ongoing collaboration, artist Nico Vascellari had put together a sort of abstract moodboard where colours and blurry intangible landscapes collided. This set the tone for the similarly abstracted collection as the riot of colour and texture were almost scribbled on the body.

Pucci calling?:

The rumours are heating up around Giorgetti that he will be heading over to Pucci imminently (Peter Dundas’ departure was confirmed earlier this week). Odd then that he shied away from print entirely in this MSGM collection. Perhaps he was showing that there are more strings to his bow, or shying away from a straightforward “audition” for the role. Regardless, a move away from the over saturation of digital prints in fashion felt right for the four year label that has won the hearts of street style mavens.