Photography Nick Knight, styling Anna TrevelyanFashionNewsWinnie Harlow stars in Diesel’s new campaignExclusive: the Dazed 100 model joins Gryphon O'Shea, Charlotte Free and more in an energetic Nick Knight lensed seriesShareLink copied ✔️February 1, 2015FashionNewsTextLakeisha GoedluckDiesel SS15 campaign8 Imagesview more + When was the last time you saw models look this happy in a fashion campaign? With posing and pouting replaced by somersaults and spontaneity, for their SS15 ads – which premiere exclusively on Dazed – Diesel are injecting the industry with a carefree sense of fun, summed up in the hashtag #DieselHigh. “Sometimes fashion gets very serious about itself,” explains creative director Nicola Formichetti. “We wanted to make smiles viral!” Photographed by Nick Knight and styled by Anna Trevelyan, Diesel’s denim and leather heavy SS15 collection is captured in a series of colour-drenched, hyper-energetic shots on models including the vitiligo spokesperson Winnie Harlow (described as “inspiring” by Formichetti, who discovered her on Instagram), the Dazed 100’s only male model Gryphon O’Shea and his IRL girlfriend Charlotte Free. Diesel’s mission to share the love doesn’t stop at a hashtag. A capsule collection of t-shirts will be available this month, printed with slogans inspired by the brand’s high-on-life campaign. The statement tees carry messages such as “WE SEE THE UPSIDE” and “LOVE IS THE WAY” – serving as a cheeky, sartorial reminder to always look on the bright side. Like this? Head here for more:Winnie Harlow in the Dazed 100: “There isn’t just one mould of what beautiful is”Nick Knight on the S&M inspirations behind his work for DieselModel behaviour: Gryphon and Charlotte hit the arcades in this loved up Dazed short Gryphon O'Shea and Charlotte Free for Diesel SS15Photography Nick Knight, styling Anna TrevelyanExpand your creative community and connect with 15,000 creatives from around the world.READ MORETrashy Clothing’s SS26 collection is lifting fashion’s veil of glamourA cult Chicago painter inspired Kiko Kostadinov’s latest showCrack is back at McQueen! Plus everything you missed at Paris Fashion WeekZimmermannKindred spirits and psychedelic florals: Zimmermann heads to 70s Sydney ‘We must find joy’: Pamela Anderson on her starring role at Valentino SS26Ottolinger SS26 is coming for your girlfriends Casablanca SS26 prayed at the altar of HouseMatthieu Blazy blasts into orbit at his first-ever Chanel showCeline SS26 wants you to wear protection Anatomy of a fashion show: Sandra Hüller opened Miu Miu SS26Jean Paul Gaultier SS26: Inside Duran Lantink’s disruptive debutComme des Garçons SS26 was a revolt against ‘perfect’ fashion