Karl Lagerfeld has never been one to hold back, so who can blame him for letting loose at his own cocktail party? During a celebration of Chanel's upcoming video ad campaign for its No. 5 fragrance, written and directed by Baz Luhrmann and starring Gisele Bündchen in a Karl Lagerfeld-designed wetsuit, the fashion phenomenon staunchly defended the feminist rally he held at his SS15 show.

“My mother was very much a feminist and I thought it was something right for the moment,” Lagerfeld said. “I couldn't care less if people are for or against. It's my idea. I like the idea of feminism being something light-hearted, not a truck driver for the feminist movement.”

The model Gigi Hadid also revealed inside info about her first experience with Chanel and Lagerfeld. Speaking to Fashionista, she said: “Everyone was kind of shy and didn’t want to go out there yelling and screaming. We had to do a four-hour rehearsal because no one would actually yell, but once they gave us the pep talk, we were all so into it."

While the iconic creative director may not have taken feminism very seriously in the past (he once said “Coco Chanel was never ugly enough to be a feminist”), he appears to have reformed and is embracing every core value of the brand – remembering that Coco Chanel was a true trailblazer for women’s fashion and challenging gender expectations through dress.

You can watch the show below. What did you think of Karl Lagerfeld's feminist rally? Misguided or inspired?