via www.brit.coFashion / NewsPharrell's hat is now headed for a museumThe Malcolm McLaren and Vivienne Westwood-designed headpiece is on its way to the Newseum in Washington DCShareLink copied ✔️August 19, 2014FashionNewsTextThomas Gorton From this Friday, Pharrell's iconic hat will take up residence as an exhibit in the Newseum, Washington DC. First designed by Malcolm McLaren with his then-partner Vivienne Westwood, the hat's fortunes were single-handedly revived by Pharrell after he donned it for the Grammys. By some estimates, it's one of this year's hugest success stories on social media – the scaled-up fedora that launched 100,000 tweets (and various own parody accounts). No surprise it's ended up behind glass. You can watch the official announcement here: Our hat has found a temporary home. See it exclusively at the @newseum starting on 8/22. #HatattheNewseumhttps://t.co/ofncD6CREU— Arby's (@Arbys) August 18, 2014 Fast-food chain Arby's stumped up the money for the hat after many compared Pharrell's headpiece to the restaurant's logo. After jokingly contacting Pharrell asking for their hat back, Pharrell challenged them to bid for it on eBay, where he was auctioning it for his children's charity From One Hand To Another. Hey @Pharrell, can we have our hat back? #GRAMMYs— Arby's (@Arbys) January 27, 2014Hey @Arbys, you want my hat? Now’s your chance…http://t.co/CsW204Eo4R— Pharrell Williams (@Pharrell) February 21, 2014 Arby's ended up paying $44,100 for the hat. Well played, Pharrell. Now some higher-up at the fast food chain has realised that they can't pull it off as well as the ageless production wizard, so Arbys want to share it with the world. If you're in and around Washington DC, the hat is available for gawping at from August 22 until October 26. Scott Williams, senior vice president of marketing at the Newseum told the Washington Post: "The stories visitors experience in the Newseum illustrate historic and contemporary moments as seen through the eyes of the media. Pharrell’s hat is a great addition to the Newseum and will serve as a great example of the impact of social media today.” If there's anything at all you still don't know about Pharrell's hat, then head here to read this comprehensive secret history. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREAdanolaWhat went down at Lila Moss’ intimate Adanola dinner in London The Moment premiere: Charli xcx officially canonises the Brat eraJim BeamWhat went down at Jim Beam’s NYC bashMargot Robbie is living for the drama on the Wuthering Heights press tourPieter Mulier is leaving Alaïa Roger VivierWhat went down at an intimate Roger Vivier book launch in ParisIn pictures: Latex and leather at Sextou’s first Parisian raveThe penis dress has fashion in a chokeholdAdanolaLila Moss fronts Adanola’s latest spring 2026 campaignValentino SS26 couture: Alessandro’s peep show answers our prayersSaint Laurent AW26 was the Parasocial Relationship ConventionWilly Chavarria joins forces with the ACLU in new campaign Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy