It's only been a year since Selfridges launched its industry-conquering Denim Studio and marched into the history books as the biggest and most comprehensive denim department in the world. To celebrate its forthcoming birthday, the London department store has hooked up with London designer and denim lover Ashley Williams for a limited edition line to please even the most discerning of jean snobs.
Williams has produced an eight-piece capsule collection that takes its cues from her AW14 collection. Her last ever collection for Fashion East, the show saw Williams take inspiration from Mississippi and obscure Americana, with her gang of golden girls stomping down the catwalk in retooled cowboy boots. Some of the most beloved motifs from Williams' collection have been reinterpreted for the Denim Studio, including her retro-kitsch cowgirls and horse heads.
Preview the capsule collection with these kawaii manga sketches and exclusive images shot by Williams herself in the gallery above, or check out the AW14 show that inspired the capsule collection below. For more Ashley, take a trip into her inner space with our trip to her Dalston studio.
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