FashionNewsOlivier Rousteing thinks Rihanna is the ultimate supermodel‘I think having Rihanna in the campaign is like having Cindy Crawford or Christy Turlington, but for my generation.’ShareLink copied ✔️July 28, 2014FashionNewsTextZing TsjengBalmain instant obsessions30 Imagesview more + Move over, Naomi, Claudia and Cindy. In the battle of the supermodels, there can only be one winner – and that's Rihanna. In an interview with the Independent, Balmain's Olivier Rousteing says that the Bajan singer has replaced the iconic 80s and 90s models in terms of fashion power. "When you look at an old Versace show, you loved the dress, but you loved Claudia Schiffer, you loved Cindy Crawford. Supermodels! With Rihanna you get that too," he explains. "Today people are looking at Rihanna like they were looking at Naomi Campbell or Claudia... nobody wants to be a model, everybody wants to be a singer. That's the new dream. I think having Rihanna in the campaign is like having Cindy Crawford or Christy Turlington, but for my generation." Rihanna has long served as Rousteing's muse and celebrity BFF, but she was also picked by the 28-year-old designer to be the face for his SS14 campaign, which was styled by her stylist Mel Ottenberg and shot by Inez van Lamsweerde and Vinoodh Matadin. "It was an amazing statement for the house, for fashion," Rousteing says. "It was really important that she was doing the campaign because she's my muse, she's my icon, and she's my friend." In a release for the campaign, Rousteing described her as an "icon". "She owned the clothes," he says. "That's exactly what I want. I love seeing a woman, the feeling of a model, a top model." Rousteing isn't the only one who rates Rihanna's star power: Tom Ford has also stated that getting your clothes featured on Rihanna's Instagram is more powerful than a show review from a fashion critic. What do you think – is Rihanna the new supermodel for our generation? Expand your creative community and connect with 15,000 creatives from around the world.READ MOREOur favourite pop culture Halloween costumes for 2025Grace Wales Bonner is heading to Hermès‘Britain feels like Disneyland’ Glenn Martens on a big Brit-inspired collabGlamour and grunge: A new Dazed shoot celebrates Sisley K’s arrivalMiu Miu gets arty in Paris, plus more fashion news you missed‘He was the ultimate canvas’: Transforming Jacob Elordi into FrankensteinIn pictures: The best street style from a historic Paris Fashion WeekVivienne Westwood’s final project rejuvenates her iconic tits t-shirtIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekJoshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamour