Fashion / NewsOlivier Rousteing thinks Rihanna is the ultimate supermodel‘I think having Rihanna in the campaign is like having Cindy Crawford or Christy Turlington, but for my generation.’ShareLink copied ✔️July 28, 2014FashionNewsTextZing TsjengBalmain instant obsessions Move over, Naomi, Claudia and Cindy. In the battle of the supermodels, there can only be one winner – and that's Rihanna. In an interview with the Independent, Balmain's Olivier Rousteing says that the Bajan singer has replaced the iconic 80s and 90s models in terms of fashion power. "When you look at an old Versace show, you loved the dress, but you loved Claudia Schiffer, you loved Cindy Crawford. Supermodels! With Rihanna you get that too," he explains. "Today people are looking at Rihanna like they were looking at Naomi Campbell or Claudia... nobody wants to be a model, everybody wants to be a singer. That's the new dream. I think having Rihanna in the campaign is like having Cindy Crawford or Christy Turlington, but for my generation." Rihanna has long served as Rousteing's muse and celebrity BFF, but she was also picked by the 28-year-old designer to be the face for his SS14 campaign, which was styled by her stylist Mel Ottenberg and shot by Inez van Lamsweerde and Vinoodh Matadin. "It was an amazing statement for the house, for fashion," Rousteing says. "It was really important that she was doing the campaign because she's my muse, she's my icon, and she's my friend." In a release for the campaign, Rousteing described her as an "icon". "She owned the clothes," he says. "That's exactly what I want. I love seeing a woman, the feeling of a model, a top model." Rousteing isn't the only one who rates Rihanna's star power: Tom Ford has also stated that getting your clothes featured on Rihanna's Instagram is more powerful than a show review from a fashion critic. What do you think – is Rihanna the new supermodel for our generation? Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBuy a copy of Dazed MENA to support relief efforts in LebanonGianni Versace is getting a major retrospective exhibition RIMOWAGeorge Riley unpacks her favourite travel spots for RIMOWA Hat summer! Meet the young milliners taking over London fashionKiko Mizuhara on slowing down, shutting up and touching grassWashing-up gloves have made it out the kitchen Stone Island Marina takes us straight to the source for SS26 Crying in couture: Ellie Misner’s new collection is a beautiful disaster OnMeet the creatives turning up the heat in Lagos with Burna Boy and OnThe biggest fashion collabs you missed in MarchIn pictures: Robbie McIntosh captures the next generation of Champion youthBLACKPINK style file: All of Lisa’s greatest fashion momentsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy