Earlier this month, we got a first hint of what J.W. Anderson had in store for Loewe with the redesign of its logo and branding – but today the Irish designer unveiled his debut spring/summer 2015 campaign for the 168-year-old Spanish house. Shot by Steven Meisel, the pared-back images couldn't be more different than the label's previous glossy campaigns with Penelope Cruz.
“When I first came to Loewe, I saw that it doesn’t have to be all about fashion,” Anderson told the New York Times. “In my own brand, I exercise fashion. If I’m going to be challenged in a different way, it has to be about a cultural landscape.”
To that end, Anderson asked Meisel to use archive imagery from a 1997 Vogue Italia spread with Maggie Rizer and Kristen Owen that the designer found particularly inspirational. Check out the resulting images in the gallery above.
Watch Anderson talk about his creative process in our video interview:
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