Initial reaction:

Seaside rock ‘n’ roll. Working from the idea of an underwater world and the seaside, Plein dived into nautical references with classic preppy pieces and maritime insignia that borrowed from a biker vocabulary. Blazers and tapered tracksuit bottoms were covered in hand-stitched metal wire patches and studs and navy blazers were emblazoned with PP lettering.

Water world:

Plein turned the Botta baths and Caimi pool into a giant night-time water theatre, kicking off his fashion spectacle with a group of synchronised swimmers in Swarovski-studded swimming caps and Theophilus London performing from the back of a jet ski driven by a guy in a tux before the models walked along the poolside runway. Only in Milan.  

Dream it:

“I like to create a world for people. Nowadays people don’t dream anymore. Growing up, I used to read books and paint. Today, instead of reading the book people watch the movie. Instead of imagining something or dreaming about something they go and Google it and Google it. We live in a very realistic world and I’m trying to create a dream world to make you forget maybe for a few minutes that you are in the middle of Milan and that you’ve had a long day at the shows,” Plein told us.

The soundtrack to Philipp Plein SS15: