Carven puts an irreverent spin on fashion in social media

Today marks the re-launch of Carven's digital presence as the French fashion house ushers in both an amped-up website and social media switch-up. The site, designed in collaboration with Mazarine, is set to blend interactive commerce and editorial creativity as backstage exclusives and interviews fuse with all the elements of an online shop. Guillaume Henry's brand is, as ever, changing with the times but staying true to its Parisian roots. Tongue firmly in cheek, the brand's focus on viral social content with an irreverent twist gets the ultimate fanfare with the above video inspired by Jean-Luc Godard.