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#BEENTRILL# are pretty busy guys. A collective that includes all-star creative directors Heron Preston, Matthew Williams and Virgil Abloh, the art, streetwear and DJ collective run a fashion line, play at parties from Los Angeles to Paris and churn out meme-ready moments like this GIF photobooth, or their eponymous app, which covers your phone's photos in their trademark, hashtag-heavy aesthetic. A force in music from their work for Lady Gaga and Kanye to their endorsements from the A$AP mob (check out their HDIY latest mix "Electrolyte" below), for spring/summer 2015, they're set for their biggest UK fashion collaboration yet with an exclusive collection with British retailer Harvey Nichols.
#BEENTRILL# and Harvey Nicks have enlisted the help of several big menswear designers to work on the collection, including Kim Jones, Gareth Pugh, Shaun Samson, Hardy Amies and A. Sauvage. The collective are looking to expand their output beyond their staple line of T-shirt and hoodies, with a whole collection comprising of 15 looks with apparel, footwear by Mr. Hare and sunglasses by Linda Farrow. Think of it as an all-encompassing entry point into the hashtag-friendly world of #BEENTRILL#. Dazed will be partnering with Harvey Nichols for the official launch in west London during London Collections: Mens in June. #BEENTRILL# will be DJ-ing and we'll have more details to come. Ahead of that, act like you know by getting to know the brand via their most #hyped collaborations so far via our gallery below: