Lea ColomboFashion / NewsFur is big, big businessAccording to a new report, the fur trade is worth as much as wi-fi – all $40 billion of itShareLink copied ✔️March 28, 2014FashionNewsTextZing TsjengPhotographyLea Colombo You might think of fur as a niche luxury product favoured by rich Russians and Joan Collins, but it turns out that the fur trade is worth more than $40 billion (£24 billion) – roughly the same amount as the global Wi-Fi market. Figures released today by the International Fur Federation show that sales of fur products are estimated at $35.8 billion, while farming is valued at $7.8 billion. All in all, the industry employs more than one million people. "It's easy to get caught up in the emotions that the business can generate, but the truth is that the fur trade is an economic cornerstone in Europe and beyond," CEO Mark Oaten told the Telegraph. "Much of the fashion and increasingly the soft furnishings world relies on fur - and will continue to do so for the foreseeable future." Fur has been consistently popular with Italian fashion houses such as Prada and Fendi, but some designers have refused to use it. In 2009, Stella McCartney told Suzi Menkes, "Well I don't do leather and I don't do fur and it's not just because I don't eat animals. I don't think that half a billion animals a year shouldn't be killed for the sake of fashion." In the 1990s, supermodels Claudia Schiffer, Christy Turlington, Cindy Crawford and Naomi Campbell posed nude for Peta under the slogan: "I'd Rather Go Naked Than Wear Fur." What do you think about fur for fashion? The iconic Peta anti-fur advert Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREDior AW26: Jonathan Anderson invites us to his (lily) pad Hodakova AW26 wants us to take a long, hard look in the mirrorfakemink: ‘I’m the Eminem of the UK underground’Perfection and chaos collided at Vaquera’s AW26 showAre you ready for the return of the ‘everyday tiara’? Reebok Your favourite Reeboks are getting a makeoverMeryll Rogge takes Marni: ‘I need to make sure I don’t fuck it up’ Bottega VenetaLouise Trotter finds sensuality in structure for Bottega Veneta AW26Milan Fashion Week AW26: All the best moments you might’ve missedAll aboard! Ferragamo goes nautical for AW26Brit Awards 2026: The best dressed stars on the red carpetMoschino turned its AW26 runway into a reality showEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy