Lea ColomboFashionNewsFur is big, big businessAccording to a new report, the fur trade is worth as much as wi-fi – all $40 billion of itShareLink copied ✔️March 28, 2014FashionNewsTextZing TsjengPhotographyLea Colombo You might think of fur as a niche luxury product favoured by rich Russians and Joan Collins, but it turns out that the fur trade is worth more than $40 billion (£24 billion) – roughly the same amount as the global Wi-Fi market. Figures released today by the International Fur Federation show that sales of fur products are estimated at $35.8 billion, while farming is valued at $7.8 billion. All in all, the industry employs more than one million people. "It's easy to get caught up in the emotions that the business can generate, but the truth is that the fur trade is an economic cornerstone in Europe and beyond," CEO Mark Oaten told the Telegraph. "Much of the fashion and increasingly the soft furnishings world relies on fur - and will continue to do so for the foreseeable future." Fur has been consistently popular with Italian fashion houses such as Prada and Fendi, but some designers have refused to use it. In 2009, Stella McCartney told Suzi Menkes, "Well I don't do leather and I don't do fur and it's not just because I don't eat animals. I don't think that half a billion animals a year shouldn't be killed for the sake of fashion." In the 1990s, supermodels Claudia Schiffer, Christy Turlington, Cindy Crawford and Naomi Campbell posed nude for Peta under the slogan: "I'd Rather Go Naked Than Wear Fur." What do you think about fur for fashion? The iconic Peta anti-fur advert Expand your creative community and connect with 15,000 creatives from around the world.READ MORERevisiting Bjork’s massive fashion archive in the pages of DazedWelcome to Sophia Stel’s PalaceJake Zhang is forging fashion avatars for a post-physical worldThis New York designer wants you to rethink the value of hard workGo behind-the-scenes at Dev Hynes’ first Valentino campaignHow Jane Birkin became fashion’s most complicated iconLudovic de Saint Sernin answers the dA-Zed quiz Lily Allen was out for revenge at 16Arlington’s It-girl conventionJil Sander gets cosy with MonclerExploring the parallel lives of Vivienne Westwood and cult manga NANAHaider Ackermann throws it down with Willie Nelson for Canada GooseBrontez Purnell on the rise of Telfar Clemens