Thirty years ago, in the remote deserts of North Africa, Hans Feurer was given free reign to photograph Kenzo Takedo’s 1983 advertising campaign. The resulting images went on the launch the career of model Iman and saw Feurer subvert traditional campaign imagery through his use of diverse models.

These images, along with Feurer’s subversive body of work are the subject of a new book published by Damiani. Feurer has collated 175 of his iconic images to produce the eponymous book illustrating his five-decade long career. “Hans Feurer” includes Feurer’s work for the 1974 Pirelli calendar to controversial images for Nova magazine in the 1960s.

With the constant growth of street photography and the evolution of Kenzo's cult status, his work is being referenced more and more. In keeping with the house codes initially set by Kenzo Takedo and his work with Feurer, incumbent creative directors Humberto Leon and Carol Lim continue to push the brands campaigns further with high tech, hyper real concepts, working with artists such as Maurizio Cattelan and Pierpaolo Ferrari.