Jacquemus SS14

A gaming arcade rave, in crisp white crops, sneakers and visors worn like necklaces

Fashion Show
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Photography by Lea Colombo

Initial reaction:

A Parisian rave party – filled with local club kids, art students and pastel haired bloggers.

References: 

‘La Grande Motte’, a stereotypical working-class beach resort, revealing Jacquemus’ desire to be anti-bourgeois, and reflected in the cheap, playful accessories such as the colorful visors worn around the neck.

Stand out looks: 

A sweatshirt with the words ‘j’aime la vie’ and a top with a textured ice-cream cone.

Unexpected details:

A steady cropping and shrinking of tops revealed midriffs. Designer Simon Porte Jacquemus favours boyish girls who barge through the room: models wore their caps backwards, and seemed both blasé and serious.

Model behaviour: 

French it-girls, from blogger Jeanne Damas to DJ Clara 3000

Reminded us of: 

‘A Nos Amours’ by Maurice Pialat; a film about a teenage girl who spends summer on the beach with her parents, and falls in love with a boy. 

Location: 

Paris’ largest game arcade, complete with ‘I’m a Barbie Girl’ by Aqua blasting out of gargantuan loudspeakers. Naturally, the audience used the opportunity to photograph themselves shooting plastic guns.

Soundtrack: 

Game Boy music mixed with tracks by French eighties duo Elli et Jacno.

Couldn’t stop staring at:

Simon Porte Jacquemus, who, instead of shyly waving to the crowd, danced for a solid ten minutes in front of the audience.

Left us wanting:

An afterparty. Or at least a beer.

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Jacquemus SS14 Photography by Lea Colombo

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