FashionShootIn The RedEliza Cummings is a scarlet woman, in a film by Ruth Hogben and Katie ShillingfordShareLink copied ✔️May 17, 2013FashionShootStylingKatie ShillingfordIn The Red Red or dead: senior contributing fashion editor Katie Shillingford styles a scarlet woman for Dazed's June issue, photographed by longterm collaborator Ruth Hogben.Eliza Cummings is consumed by red mist, head to toe in the hue. Here we showcase the accompanying film, an abstract take on flamenco, featuring a total look by the third side of their creative triangle Gareth Pugh, a designer who had his own Spanish moment for SS13.CREDITSPhotography and film Ruth HogbenStyling Katie ShillingfordHair Martin Cullen at StreetersMake-up Alex Box at D+V using IllamasquaNails Marian Newman at Streeters using Chanel Black Satin and Roobeauty GlitterModel Eliza Cummings at SelectPhotographic assistants Emile Kelly, Alec Duff at Rida StudiosStyling assistants Nell Kalonji, Isabelle SayerHair assistants Show Fujimoto, Takuya BabaMake-up assistant Mika JohnsonCasting Noah Shelley for AM CastingRetouching Emma Tunstill at TouchDigital Expand your creative community and connect with 15,000 creatives from around the world.READ MOREIn pictures: The most memorable street style of 2025LottoLotto brings football fashion to North America ahead of the 2026 World CupDo NOT try and have sex with Jonathan Anderson’s solid bronze peachTimothée Chalamet wants to dress Fakemink and Susan BoyleHow a DIY fashion show united Manchester and China for one night onlyLeather pups, Labubus and a Versace fallout: 2025’s wildest fashion momentsOakley Bad Education: Oakley goes back to school for AW25Lucila Safdie answers the dA-Zed quizEBiT is looking for models who speak openly about mental healthValentino is doubling down on its controversial RockstudHot pants, pubes and protest tees: The 2025 trend report is hereSalomon SportstyleLord Apex brings together community for 20 years of Salomon’s ACS PRO