A story in leather, lacquer, babycat, denim and pussy bows, Hedi Slimane’s first collection in five years takes a rock wardrobe and infuses it with the youth explosion that characterised Saint Laurent’s ready-to-wear line in the 60s, Rive Gauche. In many ways the tale here is one of genesis, as what the late Yves Saint Laurent did as the first couturier to propose luxury ready-to-wear with the spirit of the street, Hedi Slimane did from the late 90s to 2007, redefining menswear both in silhouette and attitude. Essentially, as Saint Laurent liberated women, Slimane did so for men.
Since 2007 the influential designer has concentrated on a parallel career in photography, introducing the monochrome illusive portrait – what the camera shouldn’t see – into contemporary culture. His images are charged with the ethos of what he began in fashion, demonstrating a talent for capturing the spirit of our time that goes beyond clothes, however sublime.
On his return to design, there is a notion of planets aligning. Slimane’s installation at Saint Laurent befits the wishes of both the late Monsieur Saint Laurent and his partner Pierre Bergé, to whom the debut women’s catwalk show was dedicated.
As stores are reconceptualised under Saint Laurent’s original helvetica logo, Dazed heralds a new fashion epoch by heading to Stockholm to shoot a 2012 youthquake on a group of professional and street-cast models. Here we present an extended image edit from the magazine editorial and meet the boys from the shoot.
Cinematography Martin Rinman
Edited by Inessa Tsulimova
Photography Fumi Nagasaka
Styling Robbie Spencer
Grooming Sharin at Link Details
Models Adam and Peder at Nisch Management, Daniel, Hugo, Kimie, Martin at Stockholmsgruppen
Photographic Assistant Hannah Richter
Styling Assistant Ulrika Lindqvist
Retouching Color One NYC
Special Thanks To Jane Glandal, Meghan Scott, Hjalmar Klitse
All clothes Saint Laurent by Hedi Slimane SS13 menswear
The stories' lead protagonist, Hugo, soundtracked the film with his band Side Effects. Visit their official Facebook page