Sandwiched between AW12 and SS13 is cruise or resort, a pre-collection intended for winter vacation and a taster of spring. They might be transitional but pre-collections are growing in importance. They stay on the shop floor longer than killer runway looks, for a start.
"It's true that the pre-collections often give hints about what is to come in the mainline," Dazed & Confused's fashion editor Emma Wyman says. "I think they also allow designers to explore more commercial designs, which is generally quite beneficial in honing their vocabulary and strengthening their presence on the street.
We shot looks from Givenchy, Céline, Alexander McQueen and Jonathan Saunders on Wylie Hayes, a really cool Cali girl who opened Proenza Schouler this season."
Photography Billy Ballard Styling Emma Wyman Hair Hiroshi Matsushita Make-up Laura Dominique at Streeters Model Wylie Hays at Next Photographic assistants Dale Cuts, Frankie Gomez Styling assistant Suzi Rezler Make-up assistant Kamila Siemiatkowska