David Hellqvist and Morgan O'Donovan present their version of SS13 menswear as a limited edition book
Writer David Hellqvist and photographer Morgan O'Donovan present their printed memento of London menswear SS13, the first dedicated schedule in the capital, in sync with the Milan and Paris season. "The idea was to highlight some of the amazing talent that we have here – seasons come and go so quickly, so we thought this was a good way of slowing down the tempo and looking back at those June shows to really appreciate what we have," Hellqvist tells Dazed Digital. Launching tomorrow evening, the duo see Document as an evolving, ongoing edition, of which this is the starting point.
"London menswear has grown quite rapidly, at least on the surface," Hellqvist continues. "Below that though, it's been bubbling away for years. It's been an organic process, but now these designers have really earned the right to show in January and June, together with Paris and Milan. What makes London great is the fact that many of these designers couldn't show anywhere else. There's a sense of curious energy here that you don't get anywhere else in the world, and that's London's most valuable asset: to never settle down and feel at ease but always push forward and explore. Another aspect that makes London unique is the mixture of craftsmanship and attitude; London is both the birthplace of punk and the home of Savile Row tailoring: I think that's a great combination!"
Here, we showcase a selection of images from the project, which features interviews with Tim Blanks, Lulu Kennedy and Alexander Fury, alongside commentary by Hellqvist.