Earlier this year, Dazed Digital premiered the lookbook of Luke Edward Hall, a Central Saint Martins menswear graduate with a lyrical, old-England fascination.
Hall is also part of Fox & Flyte with Duncan Campbell and Haeni Kim, an online antiques shop (that started out as a side project) they've built a story around. The trio were invited by Club Monaco to take their project to New York, curating their own Fifth Avenue windows and launching a pop-up shop in-store, opening December 1st. We caught up with Hall to learn more.
Dazed Digital: How did the Club Monaco project come about? Was it exciting to take England to NYC?
Luke Edward Hall: We were approached by Club Monaco’s SVP of Global Store Experience, James Mills, earlier this year. We met him for a drink and he asked us if we wanted to curate the window displays for their Fifth Avenue flagship in the run up to Christmas. We were thrilled at the prospect – it was a great opportunity, and we were naturally very excited about the idea of taking Fox and Flyte to NYC. We flew out to Massachusetts in September, filled an entire truck with antiques and objects at the Brimfield Antique Show, and then went on to curate the windows with the team at Club Monaco, which were unveiled last week. Every object on display will be available to buy from our pop-up shop within the store, opening Saturday. So if you’re in NYC, you know where to go to do your Christmas shopping!
DD: What inspired the window?
Luke Edward Hall: Our initial concept for the displays (there were six windows to work on in total) focused around the idea of a grand old English country house, slightly over the top and a bit surreal, with each window corresponding to a room in the house. The two main windows at the front of the store are reflections of a woman’s boudoir (think Julianne Moore’s fabulous bedroom in 'A Single Man') and a traditional dining room. The bedroom has chandeliers hanging from the ceiling and the dining room features candelabras, giant ice buckets filled with champagne and lots of silver. The windows at the side of the store were inspired by a gentleman’s study, a games and music room, a dressing room and an attic. We wanted to place the older antiques alongside some contemporary art and a few 20th century design pieces to create an interesting mix and avoid something that felt too nostalgic. The kind of themes we tend to refer back to are the celebration of a more elegant and perhaps decadent era, a nod to the jazz age, a love of beautiful objects, and we also hope that a sense of humour comes across in the work too - it’s a tongue-in-cheek look at a time when the worst social crime imaginable was to be boring! When we started out we wanted to take these things down from their pedestal and perhaps introduce them to a younger audience, taking something very classical and reinterpreting it for today.
DD: We showcased your graduate collection lookbook a few months back. Are you planning a follow-up?
Luke Edward Hall: I’d like to do another collection at some point in the near future, but I need to spend some time working out exactly how and why I want to do it. I don’t want to make clothes just for the sake of it – I’d love to start a menswear brand and build upon my graduate collection when I have a clear plan and purpose for it in mind, when the timing is right, essentially. However, in saying that, I’ve started working on another project, called Orlando and the Fountain, which I hope to develop. Of course, we also have many exciting plans for the future of Fox and Flyte. We’re going to be launching our own range of small leather goods next year, and we’re also redesigning the website at the moment. All these different projects feed into each other anyway. As well as everything else I’m going to be working full-time for a fashion and interiors brand, so there is definitely plenty to be getting on with.