FashionIncomingEXCLUSIVE SHOOT: London Olympics 2012Rowan Corr and Harry Lambert shoot Olympic kits in the shadows of the stadiumShareLink copied ✔️July 27, 2012FashionIncomingTextDazed DigitalEXCLUSIVE SHOOT: London Olympics 2012 After a seven year wait, the London Olympics begin this evening with an opening ceremony kicking off at 20:12. Fashion has got in on the summer of sport with Stella McCartney, Emporio Armani and Prada showing patriotism and designing kits for their home teams; Nike dressing American, German and Chinese sportsmen in their drag-reducing latest, inspired by golf-ball dimples and using materials derived from recycled bottles, and Ermanno Scervino clothing Azerbaijan's athletes. Dazed Digital kits up, presenting an exclusive 2012-themed story photographed by Rowan Corr and styled by Harry Lambert.Photography and Film Rowan CorrStyling Harry LambertHair Kaz using Bumble and BumbleMake-Up Nami Yoshida using MAC cosmeticsModels Amalia at Storm, Ben and Sam at SelectPhotographic Assistant Sean WildFilm Edit Max ParsonsSpecial Thanks To Snoozzz Olympic Park budget accommodation and Parking for the Games for use of their location Expand your creative community and connect with 15,000 creatives from around the world.READ MOREEBiT is looking for models who speak openly about mental healthValentino is doubling down on its controversial RockstudVCARBMeet the young creatives VCARB is getting into F1Hot pants, pubes and protest tees: The 2025 trend report is hereSalomon SportstyleLord Apex brings together community for 20 years of Salomon’s ACS PROThe designer making clothes with wool from gay sheepHeron Preston: ‘Almost losing your brand, you start to hate everything’Meet Bhavitha Mandava, the history-making, hobbymaxxing Chanel modelInside Michaela Stark’s provocative, Leigh Bowery-inspired 2026 calendarBlink and you’ll miss ‘em: Dario Vitale’s greatest Versace hitsTimothée and Kylie really need you to know that they’re still togetherMartine Rose: ‘Limits are good, but I like breaking the rules’