FashionIncomingEXCLUSIVE: Marios Schwab x Swarovski FilmThe London-based designer shines on for Autumn Winter 2012, as seen in this exclusive clipShareLink copied ✔️March 26, 2012FashionIncomingTextDean Mayo DaviesEXCLUSIVE: Marios Schwab x Swarovski Film A key figure in the current wave of designers illuminating London womenswear, Marios Schwab has bolstered the city's fashion schedule since the launch of his eponymous label in 2005. Known for his body-con silhouette, a signature that emerged from a fixation with dance and movement, Schwab's take on femininity is a cerebral one; crossing the covetable with the wilfully multi-dimensional – just like the women who are drawn to his designs. I like the challenge of taking something so classic and recognizable and translating it in a way that feels different and unusual, yet it's still an object of beauty Consistently challenging himself with a push-pull between tradition and modernity, crystals have long played a part in the Austrian's storytelling, both shimmering and empowered. Applied in innovative ways, here the designer talks us through his Autumn/Winter 12 embellishments and their amorphous, melting lines. "I like the challenge of taking something so classic and recognizable and translating it in a way that feels different and unusual, yet it's still an object of beauty. I have been part of the Swarovski Collective for 12 seasons, it's a long-term partnership that allows me to emphasize true craft. Starting from the Crystal Element itself to the way it is applied, a whole story can be based on it. Looking back at the archive pieces, there is something very meaningful apart from the obvious decorative use, a story that has layers and many angles you can look into, very much like the facets of a crystal." Read Dazed Digital's review of Marios Schwab's A/W12 collection HERE Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMaison Kébé: The Senegalese brand taking African craft worldwideRevisiting the most-read fashion stories on Dazed in 2025Lenovo & IntelInternet artist Osean is all for blending art and technologyMeet the Irish designer illuminating Zara Larsson’s Midnight Sun eraBompardEimear Lynch captures the quiet rituals of girlhood for BompardThe 25 most stylish people of 2025, rankedSinéad O’Dwyer is heading to The Light House for ChristmasIn pictures: The most memorable street style of 2025LottoLotto brings football fashion to North America ahead of the 2026 World CupDo NOT try and have sex with Jonathan Anderson’s solid bronze peachTimothée Chalamet wants to dress Fakemink and Susan BoyleHow a DIY fashion show united Manchester and China for one night only