BCALLA Womenswear A/W12

Both performance piece and fashion show, BCALLA's collection 'Lazy Hunter', staged downtown at the Living Theater, narrated the plight of wayward hunters so entranced by the excesses and convenience of urban living they fall into a state of atrophy. The only way to maintain their lifestyle is to become webcam boys, proportioning their hunting gear to elicit attention while maintaining comfort. 

The performance aspect saw boys huddled in a raucous group drinking Pabst, eating Utz chips and Fruity Pebbles, taking turns in front of a camera to project their individual sessions for the pleasure of the crowd

Thus Brad Callahan's BCALLA is as conceptual in its delivery as it is in design. The performance aspect saw boys huddled in a raucous group drinking Pabst, eating Utz chips and Fruity Pebbles, taking turns in front of a camera to project their individual sessions for the pleasure of the crowd. Each was dressed in safety orange accents, digitally printed psychedelic flannel pyjamas, or reworked, distorted camouflage all in gender-neutral designs. Chris Habana collaborated with BCALLA to produce the masks and headdresses and man heels were provided by The Damned, Jeffrey Campbell's new men's line. It was fun, as fashion should be, and exuberantly celebrated the label's mottos of "good taste is bad taste," "more is more" and "there is no gender."

Images by Lahaina Alcantara