Fashion / IncomingAlias at Vintage FestivalLast weekend, Dazed ventured down to London's Southbank to delve into fashion's past and to look for the new faces of Theo Fennell's new jewellery line AliasShareLink copied ✔️August 3, 2011FashionIncomingTextFiona CookAlias at Vintage Festival For our fifth and final foray into scouting for a suitable ambassador to become part of the family for Theo Fennell’s new silver jewellery line, Alias, we found ourselves taking a step back in time – and away from the mud of this year's festivals – for Vintage at South Bank, the follow up Vintage festival to its successful debut at Goodwood last summer.As we arrived at the steps of the South Bank we discovered that Vintage markets, hair parlours and themed bars and restaurants had taken over the surrounding public area and observing dressed up festival goers merge with the usual assembly of tourists and skateboarders made the whole scene look slightly surreal. More surreal however, was the inside of the Festival Hall. Spanning the decades from the 1920s through to the 1980s, the six floors of the famous venue were transformed into lively adult play areas. With 80s disco shows (showcasing what appeared to be impromptu choreography) appearing next to pop-up boutiques, dance sessions and fashion shows, it was a festival appealing to everyone from the casual vintage admirer to the hardcore devotee.And despite fashion initially appearing to be the main draw of the festival, the evening was seamlessly handed over to ten individually themed clubs, offering everything from mod, soul and rockabilly to disco, ska and electro. Designed to capture their original ambience, the festival imitated classic venues such as The Blitz Club and The Beat Route, which saw people dancing into the early hours, before slipping off to one of several Vintage after parties. Throughout the day we got chatting to some of the partygoers to find out why the vintage scene is bigger than ever… Check out some of the Alias cast that Dazed & Confused chose at our 'Open Road' project section and read about their experiences.... Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREAdanolaWhat went down at Lila Moss’ intimate Adanola dinner in London The Moment premiere: Charli xcx officially canonises the Brat eraJim BeamWhat went down at Jim Beam’s NYC bashMargot Robbie is living for the drama on the Wuthering Heights press tourPieter Mulier is leaving Alaïa Roger VivierWhat went down at an intimate Roger Vivier book launch in ParisIn pictures: Latex and leather at Sextou’s first Parisian raveThe penis dress has fashion in a chokeholdAdanolaLila Moss fronts Adanola’s latest spring 2026 campaignValentino SS26 couture: Alessandro’s peep show answers our prayersSaint Laurent AW26 was the Parasocial Relationship ConventionWilly Chavarria joins forces with the ACLU in new campaign Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy