Swatch have always looked to leading artists and designers to collaborate with over the last 25 years and their latest pairing with renowned Japanese artist, Hiroyuki Matsuura, is no exception. The latest Swatch and Art Collection features designs from the Tokyo based artist and his colourful and quirky characters transform 'the world's smallest canvas'.

Previously a graphic designer, Matsuura switched careers in 2005 when he presented his first solo exhibition, and his bold and eye-catching work is ever present in his collaboration with the iconic watchmaking brand. There are six New Gents designs especially created for the collection, which will be available individually worldwide. A small number of Matsuura's designs will also be sold as specially packaged sets of 6 that will be numbered and available in limited quantities.