Cult Australian label ksubi return with the latest instalment to their iconic coloured denim range, Kolors, with a short film shot by Australian director Daniel Askill. The new film revolves around a slow-motion battle filled with coloured smoke, 80s muscle cars, and three colour-clad models. Featuring the very last sets of limited edition coloured tyres by Kumho in Australia, ksubi, Askill and his team at Collider fused the layers of vivid smoke with their unique denim range in a spectrum of colours.
Models Bambi Northwood-Blythe, Cisco Gorrow and Heidi Harrington-Johnson are the matadors to the retro Fords that hunt them down in the industrial wasteland that is Sydney’s Kingsford Smith International Airport. Shot with a Phantom camera, Askill's breathtaking film captures each of the models' movements at 1500 frames per second. We spoke to ksubi co-founder Paul Wilson about the new film and collection...
Dazed Digital: Where did the inspirations for the particular colours you chose come from?
Paul Wilson: Since we launched coloured denim in 2002 we have used every colour in the damn rainbow. The colours in this collection were chosen really quick. It's a selection of our favourite picks. They're bold and strong but there's also a few that are washed back for a more worn-in feel.
DD: Why do you think they'll appeal to fans of denim?
Paul Wilson: The global colour palette for denim has been fairly flat of late. We haven't showcased a whole collection of colour for a few years. It's high quality denim and fit . The girls' butts look amazing in super stretch and the boys silhouette still looks tough even though it's bright.
DD: Do you get to see the faces of the models you chose for this shoot in the
final campaign images (and video) or was it deliberate to keep them hidden?
Paul Wilson: Ha! yeah you get to see them all quite clearly in the film. We wanted the stills to create a real sense of anticipation and tension. So we used the shots where the girls were really engaged and focused on the action about to unfold.
DD: What was it about Askill that attracted you and why would the best fit for the
new ksubi film?
Paul Wilson: Dan's a good friend of ours, we have talked about working together for years and we are big fans of the way he captures and celebrates movement, that would otherwise move too fast for the naked eye. It's an insight to a whole other world that's rarely seen. We found the coloured tyres and created the jeans. Dan created a high definition, modern day bull fight, between 80s Aussie muscle cars and beautiful women.
DD: What's next for ksubi?
Paul Wilson: We work in fashion and popular culture. We don't look too far ahead. The best part about it is that it's always changing. Sure we want to conquer the world like everyone else but we just have a go at it, one season at a time.
The coloured denim will land in store worldwide on May 5th 2011 with maximalised colour dyes in white, blue, orange, green, black, purple, red, plum, aged blue, aged green, aged yellow, aged black and aged pink. Avialable from Selfridges and Net-a-Porter in the UK, for international stockists, please click HERE