Exclusive Patrik Ervell S/S11 Film

New York-based menswear designer Patrik Ervell has collaborated with director M Blash and photographer Tina Tyrell for this short clip, celebrating the designer's excellent Spring Summer 2011 collection. Shown live in NYC in September last year, the collection focused on suave colours like beige, light blue and white. Soft layering and casual tailoring characterized the LA-born Ervell's outing. This film, entitled 'Beach Trip', is Blash and Tyrell's take on his collection as an collaborative effort. Tyrell's photographs where handed off to M Blash who edited them into a short video. Additional imagery was borrowed from the online virtual world, Second Life. The result, as you can see below, is quite the visual experience, helped by a fair share of audio overload.