The Swedish minimal high street brand celebrates its Frieze partnership through a Karan Kandhari-directed short film, exclusively premiered here on Dazed Digital
Frieze is here again and world renowned artists are fighting for space and attention. Some of the younger creatives can easily be shoved aside and loose the spotlight fight. In that context the Frame initiative, this year made possible thanks to Swedish monochrome heroes COS, is a saviour. The project aims at giving solo artist a chance to present their young and innovative work. "COS is delighted to be partnering with Frieze Art Fair and specifically Frame. This is a natural and extraordinarily exciting partnership for us. COS is continuously inspired by the contemporary art world. We are very proud to announce this unique partnership with Frieze Art Fair and are delighted to support the nurturing and development of new talent”, says Rebekka Bay, Creative Director of COS.
As the Frieze kick-off approaches, COS has teamed up with the Indian-born writer and director Karan Kandhari for a short film celebrating both fashion and art. COS, which is H&M owned and opened its doors in 2007, have allowed Kandhari to fuse the two creative disciplines by allowing monochrome spaces being invaded by colour. "My aim with this film is to create something visually exciting and memorable while staying close to the core aesthetics and spirit of COS. The initial inspiration for the piece came from the colour palette of the COS Fall Winter collection. The base palette is made up of deep greys and cremes. Solid, minimal and sharp. However, every now and then the collection sees a bold burst of colour - blood red, gold and cyan" Kandhari explains. See the exclusive preview here on Dazed Digital and keep an eye out for our extensive Frieze coverage throughout the week.