Emma Löfström (Stockholm, Sweden)
Published 17 months ago
Swedish illustrator trained at Central Saint Martins and RCA impresses with en eye for colours and details
- Text by Dazed Digital
Emma Löfström is far from new in the game. Trained at CSM and RCA, the Swedish illustrator and artist has both studied and worked in London for several years. Now back home in her native country, the 28-year-old is drawing inspiration from what she missed in the big city with its bright lights; nature in all its full glory. Mother nature and a sense of romanticism are often key ingredients in Löfström's work. Whether it be commercial clients or obscure art projects, her subtle colours and the soulful faces of human beings are always present.
What's...
... your work all about?
Drama, violent romanticism, atmosphere, landscape, dreams, darkness and storytelling...
... the next great art movement going to be?
A return to the romantics values, myths and magic, fantastical emotions and frightening beauty.
... the most satisfying thing about working in collage?
When working in collage you can be very free and creative, and it is a very immediate process. I never have a finished image in my head before i start working, the image grows alongside my ideas. And you have plenty of room to change the composition around before you decide for the best result.
...the best piece of advice you've ever heard?
Never feel ashamed about anything you do. Shame is a collective emotion where I come from, I'm doing my best to ignore it.
... the most important thing for an artist to remember?
Boredom is worse than poverty.
... the most inspiring thing you've ever seen?
The Gobi desert, such wilderness is hard to find elsewhere.
... the greatest book you have ever read? What did you love about it?
I'm gonna have to say Dostoyevsky, The brothers Karamazov. The story can be enjoyed on many levels, it' s exciting and has got amazing character descriptions. I've illustrated the book, and I really enjoyed the project, so I remember the story in detail.
... the stupidest thing you've ever done?
Working too much, forgetting that all work you do is useless unless you are enjoying it.
... the next big thing?
Virtual sensations and robot sex? Or a return to nature.
... the point?
It is the search for the point that is exciting, not the point itself.
