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Buffalo Zine
Photography Tim Elkaïm, fashion Danielle Van Camp

Peep the mag taking the piss out of women’s glossies

Visually inspired by 80s catalogues and low-end gossip mags, Buffalo Zine is back with a new issue that critiques and celebrates the rampant world of consumerism

Serious fashion mags are over. As a general disenchantment grows within society’s general chaos, many of us are replacing our stern sartorial reads with more playful, subversive zines that won’t give us a hard time for not being skinny or rich. Thankfully, one of the publishing world’s most fun-loving art and fashion mags, Buffalo Zine, is back with another groundbreaking and entertaining edition – “The Catalogue Issue”.

The brainchild of university bed bunk pals Adrian Gonzales and David Uzquiza, the cult mag’s fourth issue rebelliously takes the piss out of women’s glossies and their rampant consumerism all while having a right old laugh. Visually inspired by 80s catalogues and low-end gossip mags, you’ll find enough celebration and critique of material things to shake a perfume bottle at; Erik Kessels and Michael Landy discuss advertising in Tesco, filmmaker Frédéric Beigbeder and philosopher Yann Dall’aglio deconstruct Tinder, and Oliviero Toscani lifts the lid on his iconic campaigns – André Leon Talley even makes an appearance. Buffalo 4 also offers some very important life lessons such as “How to look fab on one income”, as well as some sidesplitting OTT adverts for products the Buffalo gang made up in collab with creative greats including Martin Parr.

"When starting with this issue, we were thinking in the real purpose of magazines, which are not hobbies, but businesses based on advertising and commercial relations,” the Buffalo boys write in their editor’s letter. “So we decided to make this new issue about cash, advertising, promotions, advertorials and ultimately, about buying, selling, love and desire.”

Ahead of its release, we catch up with Adrian Gonzales and David Uzquiza for the full low-down on “The Catalogue Issue”.

How did you decide to take the piss out of glossy magazines and catalogues for the “The Catalogue Issue”?

Adrian Gonzales and David Uzquiza: It’s never premeditated, but it comes naturally to put humor (in) to the things we do. This one is the funniest issues, though, we believe.

On one hand, through the lens of time, old catalogues look pretty hilarious today. On the other, it’s also true that there was a bigger sense of humour, fun and freshness than today when everything has to be so correct and controlled.

The design of the new issue is amazing – what acted as your visual inspiration?

Adrian Gonzales and David UzquizaFeminine magazines like Italian Vogue from the 90s, the International Male catalogue, Nova, Ikea, Argos, Fried Chicken suburban areas like Dalston, Oliviero Toscani, supermarket brochures, teleshopping channels, corporation domination, fast food, junk mail, sociological approach to humans as consumers, advertising from all eras.

What are your highlights from the issue?

Adrian Gonzales and David UzquizaHaving Princess Gloria as a guest editor and organising the conversations with her friends Jeff Koons and André Leon Talley was pretty hilarious. We sent a contributor to photograph her at her castle in Germany and have a sleepover there. Gloria loves a sleepover. She proposed us to have a meeting with Koons in a store in Berlin, if we were interested(?!!) That’s how “Retail Therapy” happened, and you can actually watch a little film that we love in our website.

”Magazines are basically advertising, materialism and consumerism so the impact is a total impact… total loss” – Adrian Gonzales and David Uzquiza

Are you tired of women being patronised in mainstream fashion mags?

Adrian Gonzales and David UzquizaAbsolutely. 

I love the OTT ads in Buffalo 4 – how has advertising, materialism and consumerism impacted the magazine world do you think?

Adrian Gonzales and David UzquizaMagazines are basically advertising, materialism and consumerism so the impact is a total impact… total loss.

As mentioned in the editor’s letter: “When starting with this issue, we were thinking in the real purpose of magazines, which are not hobbies but business, based on advertising and commercial relations. Things we weren’t especially good at. So we decided to make this new issue about cash, advertising, promotions, advertorials and ultimately, about buying, selling, love and desire.”

How has it impacted the modern world at large?

Adrian Gonzales and David UzquizaHeres when the three C's kick in: Cash, Coke and Calvins.

What do you people them to learn or take away from the issue?

Adrian Gonzales and David UzquizaAnything they can learn out of Buffalo would make us very happy. We love when people say that some fashion magazines give them anxiety and Buffalo gives them joy. That’s what we would love to give honestly, a few minutes of joy! If people have a laugh reading it, that’s the kind of reaction we enjoy. 

Tell me about the (many!) covers and cover photographers…

Adrian Gonzales and David UzquizaPhilippe Jarrigeon shot two of the seven covers with amazing model Lea Sorli. In one of them, Lea is wearing this Perspex bodysuit by Alyx that we love, and we pretend is a sauna suit to lose weight!

Charlotte Wales shot that Americana OTT cover with upcoming beauty Skylar. We love Charlotte because she has a unique tension between extremely perfect and something went wrong. She’s amazing.

Oliver Hadlee Pearch shot Kiera and her son on top of a Henry Hoover. The Henry Hoover is one of the most eccentric objects Brit people have ever popularised. Henry always perplexes us and he definitely deserved a cover.

Then we have three limited edition covers by Reto Schmid, featuring icons Isabelle Huppert, Juliette Binoche and Emmanuelle Seigner playing society renegades. We literally couldn’t think of better cover girls for this issue.

Pre-order a copy at buffalozine.com. The UK launch party will take place Wednesday 2nd November at the Ace Hotel’s café from 6:30–9pm