'tis the season for loving, and giving, and drugging your friends, apparently. 

Bloomingdale’s has gotten into a bit of trouble for the suggestions made in its Christmas advert. A serious man, stood behind a laughing woman, is here to come on strong. “Spike your best friend’s eggnog when they’re not looking,” the caption reads.

Is the best friend the girl? This guy doesn’t look like he wants to be friends. Not at all.

Bloomingdale’s knows the brand has done wrong. Understandably, they’re very, very sorry. “In reflection of recent feedback, the copy we used in our recent catalogue was inappropriate and in poor taste. Bloomingdale’s sincerely apologises for this error in judgment,” the retailer told Tech Insider.