Imagine you’re someone out there who doesn’t understand sexual consent for a minute. It’s a tough one to get your head around by just talking about it in its most simple terms, so it might help to bring in an analogy. Comparing sex to tea, perhaps. Everyone likes sex. Everyone likes tea.

That’s exactly the line of reasoning proposed by the team behind the Thames Valley Police’s new consent campaign. In what must be the most British analogy ever conceived, the video “Consent is Everything” shows stick figures making, drinking or refusing tea and forcing it down each other’s throats.

“If you’re still struggling with consent, just imagine that instead of initiating sex, you’re making them a cup of tea,” the voiceover says.

Originally successfully released back in May by Blue Seat Studios, the police are now using it to try and get the message across.

After emphasising that even if someone says yes to tea, they might later change their mind, the video explores the issue with someone who passes out in the middle of brewing the tea. Unsurprisingly, unconscious people don’t want tea! They can’t answer the question, “do you want tea?” Why? “Because they’re unconscious.”

“If you can understand how completely ludicrous it is to force people to have tea when they don’t want tea, and you are able to understand when people don’t want tea, then how hard is it to understand when it comes to sex?” the voiceover concludes.

To be fair to the video, the campaign is addressing the dodgy grey area of consent and drills it home. People definitely still need educating on this, too. Who knows, maybe tea is the answer to rape education when it comes to the British. Sure. Fine.