Arts+Culture / NewsIndian rapper uses Nicki Minaj beat to call out UnileverSofia Ashraf claims that Unilever poisoned the soil and water of her town with mercury, causing deaths and deformityShareLink copied ✔️August 3, 2015Arts+CultureNewsText Helena Horton Sofia Ashraf will not back down over the damage she alleges Unilever has done to her city, using Nicki Minaj’s Anaconda beat for a protest rap against the company. Local activists from Kodaikanal, a city in the state of Tamil Nadu, have been campaigning for years over the company’s abandonment of a thermometer factory. Mercury is a poisonous metal and India has no way of processing it. Ashraf’s song urges the CEO of Unilever, Paul Polman, to compensate the former workers of the factory at the Indian unit, who were exposed to toxic mercury, allegedly causing 45 deaths after mercury poisoning. Unilever denies responsibility, dismissing scientific papers and the experiences of people from the area. In a statement on their website they say: “The conclusions of the CEM report is in contrast to the results and conclusions of several site assessment and risk assessment studies that have been done by independent experts and institutes over the years and we stand by the reports of the past.” Ashraf has rapped about social issues before, including for the victims of the Bhopal Gas Tragedy of 1984, which some consider to be the world’s worst industrial disaster. Greenpeace and other environmental groups have previously accused Unilever of failing to clean up the waste, which harmed the forests of Kodikan. The rap video urges people who watch it to sign a petition, to hold Unilever accountable and get the company to compensate the workers affected by the mercury. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThese candid photos deconstruct the fantasy of the modelling worldIn her new project Model Check-In, model and writer Nassia Matsa turns the camera inwards, documenting almost 10 years in the fashion industryFashionFashionThe 7 best shows at Berlin Fashion Week SS27Dazed LeagueGeneration soccer: 8 game-changers on why the game matters for AmericaDazed LeagueInside Dazed League, a tribute to soccer in North AmericaBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaFashionHudson Williams is too haute to handle at Balenciaga AW26 couture Art & PhotographySun-drenched photo projects to stir your lust for summerFilm & TV7 films to watch if you can’t wait for The OdysseyReplitLife & CultureWhat Went Down at the inaugural vibeconEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy