Arts+Culture / NewsYouGov reveals the ‘quintessential cannabis smoker’Top interests include playing video games and ‘sitting around doing as little as possible’ (seriously)ShareLink copied ✔️December 12, 2014Arts+CultureNewsText Thomas Gorton You've probably read something from the YouGov data analysis dump by now: the ones that "prove" that Radiohead fans are boring, Morrisey fans are no fun and that Beethoven lovers are likely to own a pet bird. The market research firm has just come out with its latest profile today, someone we're all familiar with. The weed smoker. 2.3 million people reported getting stoned in the UK this year, meaning that you probably know a stoner – Jesus Christ, you might even be one! But weed culture has never escaped its stereotypes: the common perception is that stoners also love DVD boxsets, Burial, XBox live and not going out much. So does YouGov throw up many surprises? After crunching the data from 890 stoner volunteers, the answer is no. Not really. The YouGov profilevia YouGov A typical stoner is male, aged between 25 and 39 with his top "niche interest" listed as "sitting around not doing very much". (Second niche interest? Amsterdam.) If he has a pet, it'll most likely be a cat. This is fairly unsurprising. Owning one is pretty much conducive to sitting around doing fuck all, seeing as that's basically all cats do. While sitting around, the stoner may even indulge in a spot of video gaming or play an instrument. The chonger describes himself as "alternative", and might think that the world is "controlled by a secretive elite", which might explain why the stoner's favourite website is activist news service alternet.org. If he wants print, it's the Guardian. His favourite brands are Ted Baker, Quiksilver and Diesel. He loves Red Bull and Rubicon. And he's most likely to live in central Scotland, London or Wales. Maybe I have an unfair idea of everybody else's image of stoners, but YouGov isn't exactly shaking off the assumption that potheads like to sit around playing XBox. Still, we're open to having our doors of perception smashed wide open with a ceramic Bob Marley ashtray, so let us know if this is wildly off the mark. Read the full YouGov report here. Does this sound like you? Head here for the rest of our drugs coverage. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThings To Come: Porn saves the world in Maja Malou Lyse’s ‘bimbo sci-fi’The Danish artist’s new show premieres at the 2026 Venice Biennale – here, she discusses her fictional future where ‘porn stars rule the world’ and how it reflects our relationship with images todayArt & PhotographyBeautyHoroscopes May 2026: It’s a money month, so expect a surprise windfallBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaArt & PhotographyWalter Pfeiffer, the cult photographer of beauty, sex and outsidersBeautyNude awakening: Meet the young people embracing naturismBeautyWho would we be attracted to if we didn’t know what we looked like? PolaroidArt & PhotographyThree Dazed Clubbers on documenting a complete digital detoxFashionNipples, nachos and mask4mask: The biggest trends at the Met Gala 2026 Art & PhotographyInside Studio Iron, Isamaya Ffrench’s new dystopian dreamworldEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy