You've been in a church, right? Those beautifully constructed brick buildings with huge stained glass windows; places of worship that encourage reverence and reflection, artefacts that serve as a reminder of our ancestors' approach to architecture, construction and of course, religion. Ever thought: "Yeah, cool and everything, but this place needs a McDonald's in it"?

The McMass Project is Paul di Lucca's personal crusade to "help churches keep pace in the modern world" by building McDonald's outlets in them. He's currently raising money for the project on Indiegogo with the official aim of creating "a self-sustaining, community-engaged, popular church, and an unparalleled McDonald's restaurant".

Di Lucca using the hashtag #feast4jesus to publicise his campaign and has whipped up some pretty magnificent branding mash-ups to drum up interest:

Di Lucca told ANIMAL: "It's not so much satire – but hyperbole perhaps. While we we hope that the McDonalds Church exists, we realize that our campaign may have difficulty raising the funds. Regardless, we hope that the campaign itself will draw people to think about different ways of bringing churches into the 21st century."

Apparently the idea came from a hackathon held at NYU in April, where McMass Project co-founder Amelia Winger-Bearksin is a graduate student. The hackathon was called "Stupid Shit No-One Needs And Terrible Ideas" and included ideas such as "Tinder For Babies" and the plain ridiculous "Edible Electronics".

Winger-Bearskin says that two men presented the idea at the hackathon and were extremely convincing. She describes the presentation as "an amazing type of performance". So, is this project a genuine attempt to bring McDonald's to churches or an art piece containing a statement that we can't quite decipher?

Is it about how consumerism has engaged us like the religion of olden days? Is McDonald's our modern mecca? Who cares? Anyone up for a Double McJesusburger with cheese with a McLastSupper? 

Whether or not the McMass Project happens is another matter. So far, it's only raised $78 of its $1,000,000 goal. Head here to donate to this modern-day crusade.

(h/t ANIMAL)