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Today Converse introduces the Wall of Clash, an installation by local street artists on two huge walls at The Old Vinyl Factory, the former record-pressing plant of EMI in Hayes, London. By challenging them to unleash their most visceral work against the disused factory's dull, lifeless walls, the project is bringing the place's vintage spirit back to life. Before those old Pink Floyd records were spinning on your turntable, their music was grooved and pressed on to melted synthetic resin at The Old Vinyl Factory, the same building where workers refused to press the Sex Pistols’ “God Save the Queen” in Jubilee year, nearly delaying release of the record.
Now the abandoned 107-year-old building is getting a colourful new lease of life, as Converse brings artists Remi Rough and System from the Agents of Change collective to paint the building’s outer walls to salute Converse’s newest collection, the new All Star Chuck ‘70, which comes in a spectrum of colours to rival Dark Side of the Moon. The collection's bold colour blocks and archive prints are being celebrated by the Wall of Clash, which is set to be London’s biggest mural. See the two crews take over the walls in the exclusive Dazed-produced video above.
The new Converse All Star Chuck ’70 collection is now available. Keep posted on the campaign with the hashtag #SNEAKERSCLASH.
Music : Bridge & Tunnel (Instrumental) by Holy Ghost!
Follow Trey Taylor on Twitter here @treytylor