Converse has spurned winter's chill with its new Winterized sneaker collection, which includes a range of Chuck Taylor All Star's outfitted for winter weather. The most iconic Converse silhouette – made infamous by Wayne Campbell and Garth Algar – has been updated using premium materials and fabric treatments that help combat the cold, wet winter months. Converse Winterized sees them taking over chilly London beer gardens and ‘winterizing’ them, with installations from Bwoy Wonder and Anna Lomax and a series of outdoor events including film nights, comedy, gigs and more. Converse are screening Wayne's World on November 9 at The Old George Tavern in Bethnal Green, so it's fitting we look back at how director Penelope Spheeris turned regular old noggins into headbangers. To win tickets to an outdoor event, go to getwinterized.co.uk.
If we were putting together a list of the most important films in the history of cinema, a cineaste might list off Citizen Kane, Vertigo, or The Godfather. Fine films all, of course, but if we're talking about a movie that actually effects our day to day lives in meaningful ways 21 years after its release, from both how we dress, to how we talk and laugh, look no further than Wayne's World. The Mike Myers and Dana Carvey classic is more than just a fondly remembered goofball comedy, it's the blueprint for a lifestyle, and shockingly prescient.
OK, that might be overstating things a bit, but Wayne and Garth were nothing if not prone to hyperbole. Exaggeration has become the norm today. Don't believe us, may we direct you to the one of roughly ten million lists of the 10 Most Amazing Things That Have Ever Happened.
We take the idea of publishing our own blogs and recording our own music and making our own films for granted now, but running your own little cable access television show, along with publishing mimeographed zines, was the 90s version of DIY. Wayne would fit right in today among the creative class.
They wouldn't even need to update his wardrobe all that much, from the ripped denim and flannels, to the Chuck Taylors.
Everyone wants to be a star now. Maybe not as much as Wayne, who asked Cassandra “Will you still love me when I'm in my carbohydrate, sequined-jumpsuit, young-girls-in-white-cotton-panties, waking-up-in-a-pool-of-your-own-vomit, bloated-purple-dead-on-a-toilet phase?”
Still, after all these years, for wankers.
“First I'll access the secret military spy satellite that is in geosynchronous orbit over the midwest,” Garth says, before launching into a series of fantastical seeming technological manoeuvers in an effort to track down Mr. Big's limo. Doesn't sound so farfetched today though, does it?
The stigma against selling out was still very much in effect back in the early 90s, but Wayne's World was one of the first films to realize that we were all going to have to make peace with sponsors in order to get things done going forward. “Contract or no,” Wayne says, holding a pizza box, “I will not bow to any sponsor.” But Wayne and Garth loved to rock a pair of scuffed up Chuck Taylors – a classic look that is as timeless as the sneaker brand itself. Look at these two and tell me they don't look like two (chaps or lads or whatever you call them over there) you'd see walking around Shoreditch (or whatever place you want to add in).
Everything is meta now, commenting back on itself, like that last entry in this list, for example. Wayne's World didn't invent breaking the fourth wall, but they popularized it and figured out how to make it funny. Now everything is in 'air quotes'. Actually, maybe this one wasn't such a great influence come to think of it.
Well, that's all the time we had for our list. We hope you found it entertaining, whimsical and yet relevant, with an underlying revisionist conceit that belied the story's emotional attachments to the subject matter. Relive the whole thing all over again on Saturday, November 9 at The Old George Tavern in Bethnal Green for an outdoor screening of Wayne’s World, with a live soundtrack performed by the Metropolitan Orchestra String Quartet, in celebration of the Chuck Taylor All Star Holiday 2013 Collection launch.
Follow Luke O'Neil on Twitter here @lukeoneil47