Louis Vuitton Young Arts Project: REcreative

Launching today is a new youth-driven website offering young people exclusive behind-the-scenes access to the art world and a chance to share their work

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The Louis Vuitton Young Arts Project unveils REcreative today – the Project’s latest venture is a website which lets young artist to show their work online and gives them access to exclusive content from leading artists, curators and critics.

“This is a fantastic opportunity to find out more about contemporary art and get involved,” says Tracey Emin, who has been involved with the Louis Vuitton Young Arts Project since it started last year, “ It would have been amazing to have had this chance when I was that age.”

The REcreative website is launching today with a community arts event in Covent Garden, which sees artists including Mark Titchner, Mat Collishaw and Jessica Voorsanger coming out to design REcreative t-shirts, alongside the Project’s participants and members of the public. The launch is taking place in an industrial container in the Covent Garden piazza, where the designed t-shirts will be displayed alongside previously designed t-shirts by Michael Landy, Ryan Gander, Sophie Dahl and Sam Taylor-Wood.

The Louis Vuitton Young Arts Project is a partnership between Louis Vuitton and London’s five leading arts institutions – the Royal Academy of Arts, the Hayward Gallery, Tate Britain, the South London Gallery and the Whitechapel Gallery. Two hundred young Londoners, aged 13-25 take part in the three year arts and education programme which gives them access to the inner workings of the art world.

The REcreative website offers five sections for young people to engage with the arts – including the “Projects” section, which lets users create an online profile, upload their work and get feedback, the “Ideas Factory”, which shows the evolution of exhibitions and projects from start to finish, and launches with Tracey Emin’s Love Is What You Want at the Hayward Gallery. REcreative’s “Experts” section provides a platform for members of the art world, including artists, critics and curators, to share insights about how they got where they are today and features a filmed interview with Jefferson Hack speaking about the importance of cultural consumption. REcreative also lets online visitors enter to win trips to artists’ studios, gain access to high profile art events and discuss their work with leading figures in the arts community, and the website offers a “What’s On” section, guest curated by a new artist each month and featuring a selection of the best new exhibitions.

To find out more, visit The Louis Vuitton Young Arts Project’s REcreative website: www.recreativeuk.com

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